Quality/Equality Portfolio, Robert Wood Johnson Foundation
The Quality/Equality Portfolio of the Robert Wood Johnson Foundation is committed to improving the quality of health care for all Americans. Their aim is to help communities across the country set and achieve goals to improve the quality of health care in ways that matter to patients and their families. As the interactive agency for the portfolio we focus on how best to engage others in achieving their goals through social media and other digital strategies.
Quality/Equality’s signature initiative is Aligning Forces for Quality. Aligning Forces for Quality works to lift the overall quality of health care in targeted communities, reduce racial and ethnic disparities and provide models that will help propel national reform. To promote the role of improving quality in the context of the national health care reform debate, DDB produced this video to communicate the message that real reform happens beyond the Beltway.
Quality health care happens when people take an active role in their own care. Patient engagement is core to improving the quality of health care we receive. DDB produced a notebook that better enables patients to prepare for and follow up from visits with their providers. If they have five minutes with their doctor, can we help them to be more confident they are using that time effectively?
Twice a year, the Aligning Forces for Quality communities come together to share outcomes and lessons learned. To facilitate the information sharing that is core to the program, DDB developed a Twitter aggregator that pulled in all tweets from the meeting to shine a light on the conversation happening beyond the conference rooms and convention hallways.